PRIVACY POLICY

Last Updated: April 14, 2026

1. Introduction

Blu Hospitality Group (“Blu,” “we,” “our,” or “us”) operates bluhospitalitygroup.com and its associated restaurant locations, including Blu on the Hudson (Weehawken, NJ) and Blu Livingston (Livingston, NJ). We are committed to protecting the privacy of our guests, website visitors, event inquirers, and anyone else who interacts with our website or services.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal data. By using our website or submitting information through it, you agree to the practices described in this policy.


2. Information We Collect

a. Information You Provide Directly

When you interact with our website — through our contact form, reservation inquiries, event planning requests, or career applications — we may collect:

  • Full name
  • Email address
  • Phone number (including country code)
  • The nature of your inquiry or message

b. Reservation and Event Information

If you make a reservation or inquire about private dining or event services, we may collect additional details such as preferred dates and times, party size, dietary restrictions or special accommodations, and event type or occasion.

c. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical data, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Clickstream data and interaction patterns

This data is collected through cookies, web beacons, and similar tracking technologies. See Section 6 for more information on cookies.


3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries, questions, and messages submitted through our contact form
  • To process and confirm reservation requests
  • To facilitate private dining, event, or catering bookings
  • To send you confirmations, reminders, or updates related to your reservation or inquiry
  • To evaluate job applications submitted through our Careers page
  • To improve the performance, content, and user experience of our website
  • To comply with legal obligations and protect our legal rights
  • To detect and prevent fraudulent activity or unauthorized access

4. How We Share Your Information

We do not sell your personal information. We may share your data in the following limited circumstances:

a. Service Providers

We work with trusted third-party vendors who assist us in operating our website and providing our services. These include form processing tools (WPForms), OpenTable for online reservations, email delivery services, and website hosting providers. These vendors are authorized to use your information only as necessary to provide services on our behalf. Please note that when you make a reservation through OpenTable, your information is also subject to OpenTable’s own Privacy Policy, which we encourage you to review at opentable.com.

b. Business Transfers

In the event of a merger, acquisition, sale of assets, or restructuring of Blu Hospitality Group, your information may be transferred as part of that transaction. We will provide notice if such a transfer occurs and your data becomes subject to a different privacy policy.

c. Legal Requirements

We may disclose your information when required to do so by law, court order, or governmental authority, or when we believe disclosure is necessary to protect the rights, property, or safety of Blu Hospitality Group, our guests, or others.


5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including responding to inquiries, completing reservations, or processing applications. When information is no longer needed, we securely delete or anonymize it in accordance with our internal data retention practices.


6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our content. Cookies are small data files placed on your device when you visit our site.

Types of cookies we use may include:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Functional cookies: Remember your preferences and settings

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. By continuing to use our site, you consent to our use of cookies as described here.


7. Third-Party Links

Our website may contain links to third-party platforms, including reservation services, social media channels, and partner venues. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit through links on our website.


8. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us without parental consent, please contact us and we will take steps to remove that information.


9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, which may include:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate or incomplete information
  • The right to request deletion of your personal information
  • The right to opt out of certain uses of your data

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request within a reasonable timeframe and in accordance with applicable law. Please note that some rights may be subject to exceptions or limitations under applicable law.


10. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.


11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Blu Hospitality Group Email: info@blu-hg.com Phone: 201.636.1200 Address: 1200 Harbor Blvd, Weehawken, NJ 07086


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

Privacy Preference Center